Contact: Christina Giordani
TASTE & CRAFT EVENT GROWS UNDER NEW OWNERSHIP
Popular Tasting Event Returns to Ketchum With New Local Leadership
KETCHUM, ID (***, 2019) In 2018, the first spirits, beer, wine and food tasting event created in Idaho, Taste & Craft, relocated to Ketchum with a focus on helping the Wood River Valley grow its food and beverage scene with partial proceeds donated to the Trailing of The Sheep Festival.
The Wood River community was supportive of the Taste & Craft event during the Trailing of the Sheep Festival, and tourists and locals showed interest in seeing it grow, evolve and improve as a signature event benefiting the Trailing of the Sheep Festival.
Understanding that the potential of the event would benefit from a local perspective to take it to the next level, founder Courtney Feider began looking for someone who would be the right fit to assume ownership, control and management of Taste & Craft. As of April 2019, the right person was found and ownership was transferred to Christina Giordani, Ketchum resident and owner of Roadbars, a mobile beverage catering company, and Dirt Road Production House, a video and event production company focused on the educational experience around agriculture, food and beverage. Well known to players in the Ketchum local food scene, Christina owns businesses that celebrate the importance of seasonal, local and regional food and craft products.
"I am beyond grateful to have met Christina and to see this event move into hands that can help it accelerate, grow and flourish," said Courtney Feider, Founder of Taste & Craft. “This event and the vendor partners, community partners and sponsors that have made it great deserve the quality support Christina can offer them. I can’t wait to see what she will do with Taste & Craft in the future.”
“Taste & Craft couldn’t be a better fit for my growing businesses or our growing local food and beverage community,” said Christina Giordani, new Owner of Taste & Craft. “I look forward to facilitating more collaboration locally and regionally with the spirits, beer, wine and food vendors and our community of farmers, chefs, producers, industry leaders and local enthusiasts.”
Taste & Craft will again serve as one of the kick-off celebrations for the Trailing of the Sheep Festival in October 2019, and is considering growing to include an early summer event in Ketchum in 2020. Taste & Craft is a local and regional tasting experience featuring a variety of spirits, beer, wine and food vendors from Southern Idaho and the Pacific Northwest. Dates and details for the event will be announced later this Spring.
“We are excited to partner with Taste & Craft, now under the new leadership of Christina, and our proud to be the beneficiary of partial proceeds from this event that celebrates our region and its wonderful and varied food and beverage offerings. While we will continue to promote American Lamb and many culinary events during our Festival, Taste & Craft is once again a wonderful collaborator,” shared Laura Musbach Drake, Executive Director, Trailing of the Sheep Festival.
About Trailing of the Sheep Festival:
Celebrating its 23rd year in 2019, the Festival has expanded a great deal but the intent to connect community with history, rich culture, entertainment, and education remains the same. Over the years, the Trailing of the Sheep Festival has garnered its share of top accolades including being recognized as one of the Top Ten Fall Festivals in the World by msn.com travel, Top Ten US Fall Festivals by smartertravel.com, Top Animal Festivals in the World and Top Ten Fall Festivals by USA Today, One of the Greatest Cultural Events in the West by Northwest Travel and is the recipient of the Idaho Governor’s Award for Cultural Heritage and Cultural Tourism. The Festival is five days of nonstop family events including multicultural performers, storytelling, culinary events and cooking classes, a Wool Fest, Championship Sheepdog Trials, Sheep Jam and the Big Sheep Parade with 1,500 sheep trailing down Main Street in Ketchum, Idaho. In 2018, the combined attendance at the five-day Festival topped 25,000 with people coming from around the country and around the world. The economic impact to the Valley during the Festival is an estimated $4 million.
What: Taste & Craft (at Trailing of the Sheep)
When/Where: Saturday, October 12, 2019
> The Argyros Performing arts center, 120 Main Street, Ketchum, ID 83340
> VIP Ticket Holders: 4:30pM - 8:00pM - free glass, open tasting and meet alL vendors, food included
> General Admission Ticket Holders: 5:00pM - 8:00pM - experience all vendors, fooD included.
Where: The ARGYROS
Nonprofit Beneficiary: Trailing of the Sheep Festival